Brichouse Blog

Brichouse Media shares articles from influencers in the media industry, who impact social media, internet marketing, SEO practices and trends in media.

SEO vs SEM – Maureen Brichetto with Brichouse Media

SEM primarily relies on paid tools such as Google AdWords or paid placement to improve search results, while SEO is the process of improving the visibility of a website or a web page in search engines with natural, or un-paid (“organic” or “algorithmic”) search results.

Definitive Guide to WordPress SEO/Joost de Valk

WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general.

Four Stages of Content Marketing/Christopher Butler

The purpose of a content marketing strategy is to provide a scalable plan for regularly adding high quality, educational content to your website that will attract prospects, inform them of your expertise, and engage them in a helpful and conversion focused process that transitions visitors to qualified and viable leads.