The ‘Passion of the Christ’ Movie Promo Banner on Facebook


Services Provided:

  • Design
  • Facebook App Development & Advertising
  • Social response to promotion on Facebook

Our client was given exclusive rights to air Mel Gibson’s Passion of the Christ on their network for 6 weeks. In a coordinated marketing initiative, we created a new landing page and an application on our clients Facebook fan page, which automatically updated the ‘Next Showtime’ for The Passion movie. In conjunction with this landing page, our client ran a series of paid ads on Facebook, which were targeted at a wide range of demographics, including faith based, and secular groups. The response was overwhelming! Within 1 month, our client added over 50,000 new fans to their official Facebook page, while simultaneously promoting The Passion movie on their network.

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