Google’s Views on SEO


Whether you are creating a new website, or you need to upgrade your existing site, making sure your site is fully optimized (SEO), is the first step. Brichouse Media can greatly improve your site’s ranking and visibility on Google. We follow Google’s best SEO recommendations, which will increase page rank, brand recognition and site traffic. Read more about the steps we take to add SEO to your website…

  • The MOST important ingredient – Content! You have to have good content that people want to look at, and you need new content added to your site regularily
  • Make sure your site is using the most updated version of the CMS you use. If not, Google bots will downgrade your site either because it appears the site is neglected or it could harbor malware
  • Install WordPress RSS Poster –  A plugin which can automatically fetch full text from multiple RSS feeds from other syndicated websites
  • Set up a feed from a relevant site that DOES update content consistently
  • Use Google Reader to create a feed for static pages
  • Install and setup a good SEO plugin like WordPress SEO by Yoast or All In One SEO Pack
  • Do keyword research to find out what people in your niche are really looking for
  • Do on-page SEO – and add SEO to the CMS, making sure the site content is optimized for whatever keywords you’re using
  • Hyperlink copy within your site to outside sites with web authority – never link your site to a site with less authority or an untrustworthy site
  • Make sure the browser titles and descriptions are keyword-rich and are good mini-ads for the site – Page descriptions are more important that keywords, and this is also the information that Google will use as a snippet to describe the content of your web page
  • Use Tags on your blog posts
  • Use Permalinks containing keywords
  • Add a News page to navigation bar – Add a newsfeed, or post daily news articles from other sources
  • Add a section on your site where public comments are allowed, and update comments regularly
  • Add a blog to your site – Post your own content, or articles from others that are cited to the author
  • Create a Google Webmaster and Google Analytics account
  • Install and activate Google XML Sitemaps
  • Create social pages and link them to your website – Facebook, Google+, Linkedin, Twitter
  • Post daily on your social pages with a RSS feed of our posts on your website
  • Post content from other social pages on your social posts (if you don’t have your own content)
  • Make comments on User Forums in your industry, and on social sites with links back to your website
  • LIKE or Recommend articles from other sources on social sites
  • Join User Groups on social networks and Like or Follow people or groups that can advance your site
  • Add your Facebook, Linkedin or Twitter feeds to your site to keep your site active
  • Relevant and quality incoming links from authoritative sites, and outgoing links to authoritative sites
  • Add links from your home page to inner pages