What good is your website if it doesn’t rank high in Google search results? Is your site one of the first sites Google finds when people look for your organization? Or, if the public doesn’t know the name of your organization, will they find you with a general search for the products or services that you provide for the community?
In today’s extremely competitive internet environment, SEO matters – It cannot be overlooked or underestimated. SEO is not self-sustaining – It has to be worked on constantly to work effectively.
SEO Defined – SEO is the process of improving the visibility of a website or a web page in search engines via the “natural,” or un-paid (“organic” or “algorithmic”), search results. SEO takes place within the website content and copy, and on the websites Content Management System (CMS).
Google has outlined the best specifications for SEO, which we use when we design new websites, and we can also implement these guidelines on existing websites if our clients elect to upgrade their current website.
- The MOST important ingredient – Content! You have to have good content that people want to look at, and you need new content added to your site regularily
- Make sure your site is using the most updated version of the CMS you use. If not, Google bots will downgrade your site either because it appears the site is neglected or it could harbor malware
- Install WordPress RSS Poster – A plugin which can automatically fetch full text from multiple RSS feeds from other syndicated websites
- Set up a feed from a relevant site that DOES update content consistently
- Use Google Reader to create a feed for static pages
- Install and setup a good SEO plugin like WordPress SEO by Yoast or All In One SEO Pack
- Do keyword research to find out what people in your niche are really looking for
- Do on-page SEO – and add SEO to the CMS, making sure the site content is optimized for whatever keywords you’re using
- Hyperlink copy within your site to outside sites with web authority – never link your site to a site with less authority or an untrustworthy site
- Make sure the browser titles and descriptions are keyword-rich and are good mini-ads for the site – Page descriptions are more important that keywords, and this is also the information that Google will use as a snippet to describe the content of your web page
- Use Tags on your blog posts
- Use Permalinks containing keywords
- Add a News page to navigation bar – Add a newsfeed, or post daily news articles from other sources
- Add a section on your site where public comments are allowed, and update comments regularly
- Add a blog to your site – Post your own content, or articles from others that are cited to the author
- Create a Google Webmaster and Google Analytics account
- Install and activate Google XML Sitemaps
- Create social pages and link them to your website – Facebook, Google+, Linkedin, Twitter
- Post daily on your social pages with a RSS feed of our posts on your website
- Post content from other social pages on your social posts (if you don’t have your own content)
- Make comments on User Forums in your industry, and on social sites with links back to your website
- LIKE or Recommend articles from other sources on social sites
- Join User Groups on social networks and Like or Follow people or groups that can advance your site
- Add your Facebook, Linkedin or Twitter feeds to your site to keep your site active
- Relevant and quality incoming links from authoritative sites, and outgoing links to authoritative sites
- Add links from your home page to inner pages
Brichouse Media provides SEO consultation, and implementation. Whether you incorporate SEO practices during the design phase of your new website, or integrate SEO to an existing site, Brichouse Media is standing by and ready to position you on page 1. We can take your existing site and make it look brand new to Google, or we can design a new site for you.